E-commerce sales of Russian fashion brands grew by 30 per cent last year. Russians' love for leather, their obsession with otherness, and preference for earthy tones are some of the reasons these brands have become so popular. The following article explores the fashions of Russians and the reasons for their love affair with leather.
e-commerce sales of russian fashion brands increased by 30 per cent in 2018
Despite a slowing economy, Russia's fashion industry has been relatively stable. The country's high-spending tourists and price-conscious consumers have supported the sector's success. Online channels have increased their market share but there are still many challenges. There are two main obstacles: a lack in credit cards and widespread mistrust about the internet. However, it is possible to be successful in Russia if your digital presence is strong.
Russia is increasingly embracing independent retailers. 12 Storeez was founded in 2014, by twin sisters Marina & Irina. The company sells 12 collections per annum and has over 1.4million Instagram followers. Concept stores are also making an impact in the country.
Russians are fascinated by otherness
Russia was ruled during the Cold War by a brutal regime. This regime was hostile towards western values, such as gender equality and religious tolerance, and LGBT rights. These values were alien to the Russian culture and the older, Soviet-era Russians. The regime responded to the opposition by tightening relations with Church officials and encouraging the ideas of Eurasianist philosophers, such as Ivan Ilyin.
Russia is a country straddling the western and eastern worlds. It is comparable in many ways to its European neighbours. The Cold War further vilified the country, and 'Russians hell-bent on taking over the world' became popular villains in Hollywood movies. These negative perceptions made the country seem both suspicious and intriguing to the rest of the world.
They prefer earthy tones in clothing
The recent athleisure craze has been driven by the rise in popularity of earth tones in clothing. These colours go with most things and are versatile. They can be used in sportswear especially in jersey and also as outerwear. Layering is another popular way to wear earth tones.
The earth tone color palette includes browns and tans along with sienna. There are also variations of green and blue. These hues are particularly vibrant during spring. This palette is versatile and gives off a casual, relaxed vibe.
Their fetish of leather
The Russian people have a huge fetish for leather. It is no secret that the Russians love leather products. This carries over into their fashion style. Women prefer brighter colors and high heels, while men are more inclined to wear dark colours. Although Russians may be very different from Westerners when it comes to their dress sense, there are many similarities. Both men and women like to wear leather, and leather jackets are a staple part of Russian fashion.
FAQ
Can I wear a bad outfit?
Yes, of course! No one will judge you as long you are attractive.
It's actually better to dress up. You will be more attractive if you show your personality.
Where do I find clothes?
Clothes is everywhere. You can shop at department stores, specialty shops, discount stores, thrift stores, and garage sales.
Department stores like Macy's and Sears are also available as well as Kmart and Kohl's. There are many clothing chains, including JCPenney and Abercrombie & Fitch and American Eagle Outfitters. Also, there are specialty shops like Anthropologie and Banana Republic and Calvin Klein.
What is fashion for women?
Yes, it is important for women. Women spend a lot of time on their appearance.
They spend time and effort searching for the perfect outfit. If they choose poorly, they may end up feeling embarrassed.
Women also put a lot of pressure on themselves to look beautiful.
It is important that they are well dressed.
What is a trend in fashion?
A fashion trend refers to a set of rules that you should follow when dressing up. It's a way of expressing yourself through your clothes. Fashion trends can include hairstyles and colors.
If you look back at the past few decades, you will notice that skirts were more popular among women than pants. Skirts were popular during the early 2000s, but they went away for a while. They're making a comeback.
The same happened to dresses. The popularity of dresses has declined over time. They came back then.
When you follow a fashion trend, you don't necessarily need to dress exactly like everyone else. It's possible to be different.
Which brand is better?
Designer clothes can be more affordable than clothes from the same brand. They are often made from inferior materials.
Name brand clothes are generally made with higher quality materials. They are usually more durable and longer lasting.
How do you choose your clothes?
There are tons of books available that will help you pick out your clothes. The first step when choosing clothes is to choose the style you prefer.
An elegant dress is appropriate for formal events. You'll want something fun if you're going out to a party with friends or attending a formal event.
Consider how much money is available. It might cost more to buy designer clothes than to purchase cheaper clothes.
Ask someone you trust to help you choose the right outfit. Ask your dad, brother, older sister, and/or brother.
Why is fashion trend so important?
Fashion trends are an integral part of our lives as we shop for clothes and accessories. Trends help us express who we are and what we want to be. They are also an inspiration for artists, designers, and other creative types.
Fashion trends have existed since ancient times and continue to exist today. The most recent ones include athleisure wear, sportswear, casuals, streetwear, tailoring, vintage, grunge, etc.
Statistics
- Another ethical fashion company, [43] Consumption as a share of gross domestic product in China has fallen for six decades, from 76 percent in 1952 to 28 percent in 2011. (en.wikipedia.org)
- Also, they are known for offering up to 50% off quite often – always wait for the sales with Express! (collegefashion.net)
- The middle 50 percent earned between $42,150 and $87,120. (en.wikipedia.org)
- Nano influencers have less than 10K followers and have the highest engagement rate with 4%. (thetechfashionista.com)
- STUDENTS GET 10% OFF GET YOUR CODE (asos.com)
External Links
How To
How can I find the best fashion trends?
There are several ways to find a good fashion trend:
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Magazines and websites such Vogue, Elle Harper's Bazaar Harper's Glamour Cosmopolitan InStyle, Cosmopolitan etc. are worth a look. These publications contain articles on the most recent fashion trends.
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Ask your family members and friends for suggestions. Ask them how they feel about something new they have seen.
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Read blogs online. Bloggers regularly share information about new trends. By reading their posts, you can learn a lot of information about trends.
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Check out TV shows and movies. The characters' outfits tell you a lot about the latest trends.
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Visit stores. Look out for the latest trends in stores. You can see that there are many leggings in a shop, which is a sign that leggings have become very popular.
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Go shopping. Check out the clothing shops when you visit a shopping center. You may be able to buy some things there.
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You can also check out social media. Many famous people upload pictures of themselves wearing certain clothes. This can give you an idea about what is popular.
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Google. Google.
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Get inspiration from other countries. There are many cultures in the world. Some of these cultures are unique.
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Follow celebrities. Celebrities show off their style all the time. Some celebrities might even inspire you with their style tips.